The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale

The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the "value gap"—that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, "all-hands" approach that involves all the teams in an organization connected to the customer—R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide.

This is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services—whether in technology, manufacturing, professional services, health care, or finance. Senior management, sales and marketing managers, technical specialists, product managers, and customer service and account managers will find new ideas and tactical solutions in The Prime Solution that will go a long way in closing the "value gap" and increasing revenue.